Jon Rogers
Making Good Visible.

Hey! I’m Jon.
I’m Jon — and I’ve spent most of my adult life helping organizations that do important work get better at telling people about it.
I’m a designer by training, a marketer by trade, and a communicator by instinct. I think in stories, I solve problems with strategy, and I genuinely believe that the organizations doing the most good in the world are usually the worst at making sure anyone knows about it. That’s the gap I live in. That’s what “Making Good Visible” means to me.
I’m the person in the room who asks “what are we actually trying to say?” — and then figures out how to say it in a way that connects. Whether that’s a digital campaign, a brand identity, a donor journey, or just a conversation that gets everyone on the same page.
Outside of work, I’m pretty easy to spot. I’m the one in plaid, holding coffee, probably talking about the last time I was on the water. I’m a sailor, a camper, a husband, and — at my core — a serial do-gooder who thinks showing up for your community isn’t optional.
I’ve been doing this for over twenty years now. The titles and organizations are on my Experience page if you’re curious. But if you want to know who I am before you know what I’ve done — this is it.
Side Projects
The Sustainer Engine
A newsletter about operationalizing a recurring giving engine that actually retains donors.
Most monthly donor cancellations aren’t donors who stopped caring — they’re broken experiences, payment failures, and infrastructure gaps nobody measured. The Sustainer Engine digs into the operational questions most nonprofits haven’t asked yet.
Real data. Diagnostic frameworks. Honest lessons from inside the machine.
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