Jon Rogers

Making Good Visible.

Hey! I’m Jon.

I’m Jon — and I’ve spent most of my adult life helping organizations that do important work get better at telling people about it.

I’m a designer by training, a marketer by trade, and a communicator by instinct. I think in stories, I solve problems with strategy, and I genuinely believe that the organizations doing the most good in the world are usually the worst at making sure anyone knows about it. That’s the gap I live in. That’s what “Making Good Visible” means to me.

I’m the person in the room who asks “what are we actually trying to say?” — and then figures out how to say it in a way that connects. Whether that’s a digital campaign, a brand identity, a donor journey, or just a conversation that gets everyone on the same page.

Outside of work, I’m pretty easy to spot. I’m the one in plaid, holding coffee, probably talking about the last time I was on the water. I’m a sailor, a camper, a husband, and — at my core — a serial do-gooder who thinks showing up for your community isn’t optional.

I’ve been doing this for over twenty years now. The titles and organizations are on my Experience page if you’re curious. But if you want to know who I am before you know what I’ve done — this is it.

Good. Made Visible.

Side Projects

The Sustainer Engine

A newsletter about operationalizing a recurring giving engine that actually retains donors.

Most monthly donor cancellations aren’t donors who stopped caring — they’re broken experiences, payment failures, and infrastructure gaps nobody measured. The Sustainer Engine digs into the operational questions most nonprofits haven’t asked yet.

Real data. Diagnostic frameworks. Honest lessons from inside the machine.

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Good Life

One Day With Rebuild Upstate Provides Years of Stability and Dignity for Upstate Residents

Serving my neighbors through Rebuild Upstate and the High Impact Men of F3 Anderson.

Summer Camp CANCELED!

Still under threat of COVID-19 and various other global issues, summer camp is canceled. My son is 17, and this would be his last real summer before entering into full adulthood.

Creative Missions – The Light Church

We knew going into it that The Light Church was going to be different. Set in the arts and cultural district of Baltimore, The Light Church was in a prime location for artist pastor, John Kovacs and his vintage clothier wife, Maria, to reach out to artists and others…

Creative Missions – Freedom Church

One of the churches my team worked with while we were in Baltimore for Creative Missions was Freedom Church. When you walk in for the first time on a Sunday morning you feel something special. Diversity is the word that comes to mind–not in the way many churches or…